Microsoft introduces “The Companion Web”; a Utopia for mobile devices

All of us use the World wide web every day to connect to our favorite services and we increasingly practice then through mobile devices and tablets. According to Microsoft sources, everyday an additional 3.6 million devices are activated worldwide. If that is not enough proof to portray that we live in a connected world and so consider this; that number is five times larger than the number of babies built-in each day. Considering of this global expansion rate, Microsoft has introduced a concept known every bit "The Companion Web".

The visitor's Companion Spider web "is all about a world where experiences move seamlessly across the multiple screens effectually us". Co-ordinate to Microsoft, more lxxx% of smartphone users in America use their devices while watching TV; out of those users, 4 in 5 are using their devices to look upwards content about the show or program they are currently watching.

The trouble that Microsoft sees is that using multiple devices together doesn't create a rich plenty experience. The company'southward Senior Product Manager for Cyberspace Explorer had the following statement to make:

"The majority of sites on the web are built for only i device at a fourth dimension… we have to do the work to piece together a unified feel. But what if nosotros didn't accept to search on our tablet when we saw something interesting on TV, but instead the information we were looking for came to united states of america?

Microsoft partnered up with their friends at Polar to create an example of how "The Companion Web" idea can be implemented. The example demonstrates the employ of a Microsoft Surface and iPhone during a Goggle box show to heighten user experience.

From what we can piece together at the moment, "The Companion Web" simply seems to be a phone call to activity to developers and zero more than. Microsoft has already made some headway in the field of multi-device simultaneous interaction with their Xbox SmartGlass product; it has yet to choice upward the popularity the company had hoped, but there is still promise on the horizon.

What do y'all recollect near "The Companion Web" – an unborn dream or an unnecessary gimmick?

Source: Exploring IE, Thanks to Dustin for the tip!

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