Ben Rudolph kicks off 'Meet Your Match' Windows Phone campaign

Ben Rudolph has returned with his marketing power to push Windows Phone viii out the door and down to the elderly couple at the terminate of the road. It was only dorsum in January that Rudolph kicked off the "Smoked past Windows Phone" challenges, which saw many participants attempt to best Windows Phone with competitor handsets.

Co-ordinate to a postal service published on the Windows Telephone Blog, the team has run over 250,000 challenges in 54 countries - quite a campaign indeed. Recorded montages have been viewed more than than 70 million times in total. Simply he's back with a new challenge - Meet Your Match. So what's new?

Information technology's a different have on the Smoked challenges, focusing not merely on how Windows Phone is faster than competitor platforms, but besides why it's easier, more powerful, useful and fun. While the challenges will notwithstanding exist nowadays, the squad will focus more on educating contestants why Windows Phone would suit their lifestyles, no matter what that person may be into.

To show how the new entrada differs from Smoked, the team has released a number of videos on its YouTube aqueduct - nosotros've embedded them to this article for your convenience. It's going beyond the screen though as they'll exist taking See Your Friction match on the road to malls and Microsoft Stores across the US, as well equally locations in the Great britain, France and Frg.

Nosotros like the sounds of a new campaign as previous feedback showed positive reception from consumers once they knew how Windows Phone performed common smartphone tasks more efficiently than competitor hardware. We look forrad to Microsoft unleashing the challenges across supported countries listed above.

Microsoft also ran the entrada "Bing It On" while Nokia had its ain batch of challenges nether the "Lumia Challenge" brand. Whether or not the Finnish manufacturer chooses to set upward its own follow-up is yet to exist seen. Exist sure to cheque out more videos below.

Source: Windows Phone Weblog

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